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All-Inclusive Beginner’s Guide to the Tumblr Marketing

Not most of the people know about the popularity of Tumblr. Instagram, Facebook, and Twitter marketing teams have exaggerated their users and marketed them well to be counted as the best marketing platforms. The claims of Facebook, Twitter, and Instagram teams are partly true when Tumblr comes into the picture.
Tumblr has over 420 Million users, which is more than the registered users of Facebook, Instagram, and Twitter. Tumblr has also been using marketing strategies to increases its registered user numbers.
There are most-famous and well-established brands, marketing their products on Tumblr through Tumblr Marketing Agency. However, the competitiveness of marketing is low on Tumblr as only a few businesses have marketed on Tumblr. Not many businesses have used Tumblr’s Marketing Agency options and availed them. But this can be the best opportunity for your business promotion. When there is a lower competition, there are higher chances of standing out among the community.
So, in this write up, we will guide you through the Tumblr registration and marketing process. Here is how you can get started with Tumblr and benefit from its marketing offer.

Step # 1

Is Tumblr Right For You?

Before you proceed ahead to make concerted efforts for promoting your business, let us see whether Tumblr is the best for you or not:
  • Age of the Customers: Tumblr has a user base of the younger generation. If your target market includes the younger generation, Tumblr is the perfect place to promote your business. But if you are marketing the older generation, you can go back to Facebook and reach the older generation for increasing leads and sales of your product. If you are uncertain about your target market, you can avail the services of Tumblr Marketing Agency and they will help you with it.
  • A Lot Of Photos and Media Interaction: On Tumblr, users can post the various types of media such as videos, text, images, links, audios, etc. Photos are mostly posted by the users. So, you may use the images medium to reach your target market on Tumblr. If your business uses the videos, audios, and other mediums, even then you can use Tumblr but it would not return you highly. 78% of the posts include the photos, which receive a high number of interactions on Tumblr. So, before you get started, you must remain aware of the fact that you must have a good bunch of the original pictures to stay relevant on Tumblr.
  • Not Just Photos Posts: Tumblr is different from other social media platforms in the sense that it does not only require the photos for the promotion of your videos. But the audiences on the platform are also acquainted with the long blog posts. If you are ready to frequently write the long posts, you are more than welcome on Tumblr to run an awareness campaign for your brand.
  • Customizable Profile: This is the best characteristics of any Tumblr campaign. You can customize the Tumblr profile according to your specifications. Tumblr Marketing Agency has designers, who help in creating a versatile and unique appearance of your brand. Or you can also make use of the themes and give your brand its unique look.
  • No Followers Boasting: This quality of Tumblr differentiates it from other bloggers. Nobody flaunts their followers on Tumblr. Rather, it is just the interactions that count on Tumblr.

Step # 2

Tumblr Registration Process: How to Create An Account?

Now, that you have decided whether you would like to create an account on Tumblr, we will guide you through the process. It is explained below:
  • You must go to the homepage of Tumblr. Then, you can click on the “sign up” to register. You can get yourself registered simply by adding your email address, password, and username.
  • As you click on the sign-up, you are also asked your age.
  • Next, you have to agree to the terms and conditions of the Tumblr account.
  • At this step, Tumblr makes sure that you are not a robot.
  • As you verify that you are a human, Tumblr creates an account for you.

Step # 3

Editing Appearance on the Tumblr

After creating your account, you must fill in your account to make it look authentic and credible. You can edit the following information on Tumblr:
  • Adding the new avatar
  • Changing the Header image
  • Writing down the name of the blog
  • Altering the color and accent of the background
You can make these changes by clicking the account icon on your profile. Or you can also hire the Tumblr Marketing Agency. They will handle the entire Tumblr setting up for you.

Step # 4

Installation of the Professional Theme

As mentioned earlier, you can make your profile look rich and original by installing a customized professional theme. If you are not intending to hire any professional designer from the Tumblr Marketing Agency, you may change the theme by going to the themes page. There are both free and premium themes available. You can click on the theme of your choice, and preview it. If you are fascinated by it, you can choose to install it for your profile.

Step # 5

Creation of the Pages

Once you have installed the themes, you can create multiple pages on your website. For instance, you can make the “About Us” and “Ask” Pages to get started with. On the “About” page, you can give a detailed account of your business and give the links of your various social media networks.

Step # 6

Interactions with the Followers

The interactions are the most important part of staying active on Tumblr. The interactions determine your performance on the network. The number of shares, liking, and commenting determines your popularity on the network. The more you like, comment, and share other’s posts, the more favors will be returned to you. You may only follow others to get followed back. Thus, you can increase the reach and impressions of your account on Tumblr.

Bottom Line:

This is the complete guideline for getting started with Tumblr. Once you get registered, you may customize your profile to give a feel of the robust and authentic brand. Then, you can start engaging with other followers to make them feel your presence. If you do not have the time to set up the Tumblr account, you can benefit from the services of the Tumblr Marketing Agency.

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