Are Likes On Facebook Important?
The Like feature on Facebook was launched in the year 2009. Ever since, this blue button is used to determine and represent the value, worth, and popularity of a video, comment, and page. In the past, businesses have spent a vast amount of money, time, and effort on marketing their products and brand. Whether if it is a startup business or a well-established business, Facebook marketing and promotion has proven to be the most dynamic source of marketing. Businesses and individuals have moved their focus from using mediums of billboards, television advertisements, radio, banners, etc., to simply maintaining and promoting themselves through Facebook.
With the intense competition and no barriers to entry, it becomes hard for startup businesses and entrepreneurs to reach out to their target audience. Not only do you need to provide high-end products and services but also have a significant amount of likes, followers, and posts on your Facebook account or fan page.
All entities using Facebook as a platform for marketing and promoting themselves or their businesses aim to achieve a high volume of likes for their pages and posts. These factors are used by Facebook’s algorithm, EdgeRank, to determine and rank the page or account. To score a high rank and beat the competition, all Facebook members buy Facebook likes, views, comments, and followers for their accounts and business page.